Of an ad campaign concept (on which an old company and I worked). It didn't come to fruition.
There was a lot of debate as to the effectiveness of the concept. I know I'm being vague, but sometimes advertising is secret (the trade sort and embargos too).
Which is not necessarily the case here, this particular missive is just a memory. Could also very well be that I skipped lunch (again) and I'm hungry (as usual).
Here we see an animal cracker (a camel no less), teetering over the edge of a cup of hot coffee (from a really great instamatic coffee machine here at the office!), masquerading as a sufficient lunch. XO