Wednesday, September 29, 2010

Did You Kn-eau?

I was recently in NYC and Boston for work, but I took some mini-breaks to sneak into Sephora in both cities and discovered a collection of handy roll-ons from some of my favorite scents.

Piled into displays adjacent to the check-out areas, I was on to Sephora's strategy: positioning these roll-ons like the candy on shelves near the cash register at grocery stores!


Though they're small in size, they didn't skimp on packaging (after all, packaging is what gets us with those impulse purchases!). And with prices easier on the wallet than normal-sized fragrance packages, it's easier to buy more than one. You could potentially have a mini-bar of little fragrance roll-ons with the added bonus of touching up on-the-go! XO



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